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Assembling Consumption

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Assembling Consumption Robin Canniford
Libristo kod: 09374782
Nakladnici Taylor & Francis Ltd, rujan 2015
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business r... Cijeli opis
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Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory.

Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.

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Informacije o knjizi

Puni naziv Assembling Consumption
Autor Robin Canniford
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 202
EAN 9781138820944
ISBN 1138820946
Libristo kod 09374782
Nakladnici Taylor & Francis Ltd
Težina 398
Dimenzije 173 x 247 x 12

Kategorija

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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