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Assessing and Mitigating Business Risks in India

Name: Assessing and Mitigating Business Risks in India
Brand: Business Expert Press
SKU: 01220089
Price: 17.28 EUR
Availability: InStock
Author: Bhasin
ISBN: 9781606493120

Bhasin

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 01220089

Nakladnici Business Expert Press, kolovoz 2012

Eight in 10 people say a company's commitment to a social issue is important in deciding where to wo... Cijeli opis

Libristo kod: 01220089

42 b

17.28 €

Vanjske zalihe Šaljemo za 14-21 dana

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Eight in 10 people say a company's commitment to a social issue is important in deciding where to work. Communicating Business Responsibility offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities. The contents present an integrated marketing communication perspective, which allows the reader to organize communication tools into a coherent management framework for marketing, communication, public relations and sustainable business practitioners alike. Only the combination of cause-related and social marketing, strategic stakeholder assessment and internal and external communication, informal and formal sustainability can provide the appropriate marketing and communication mix necessary to communicate about grasping market opportunities, attracting and motivating employees, and boosting company reputation.