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Augmented Reality and Virtual Reality

Empowering Human, Place and Business

Timothy Jung

M. Claudia tom Dieck

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 16505736

Nakladnici Springer International Publishing AG, rujan 2017

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research... Cijeli opis

Libristo kod: 16505736

572 b

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This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.