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B2B eCommerce

Name: B2B eCommerce
Brand: Springer, Berlin
SKU: 39349542
Price: 90.84 EUR
Availability: InStock
Author: Gerrit Heinemann
ISBN: 9783658385279

Basics, Business Models and Best Practices in Business-to-Business Online Trade

Gerrit Heinemann

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 39349542

Nakladnici Springer, Berlin, studeni 2021

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of... Cijeli opis

Libristo kod: 39349542

220 b

90.84 €

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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.