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Balanced Scorecard

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Balanced Scorecard David P. Norton
Libristo kod: 04174849
Nakladnici Harvard Business Review Press, rujan 1996
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance... Cijeli opis
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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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Informacije o knjizi

Puni naziv Balanced Scorecard
Autor David P. Norton
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1996
Broj stranica 336
EAN 9780875846514
ISBN 0875846513
Libristo kod 04174849
Nakladnici Harvard Business Review Press
Težina 666
Dimenzije 165 x 233 x 26

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Budgeting & financial management
Economics, Finance, Business & Management > Business & Management > Business strategy
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