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Basic Neuromarketing with Case Studies on Developing Hit Products

Name: Basic Neuromarketing with Case Studies on Developing Hit Products
Brand: LAP Lambert Academic Publishing
SKU: 16220321
Price: 21.4 EUR
Availability: InStock
Author: Saeran Doh
ISBN: 9783330068056

Saeran Doh

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 16220321

Nakladnici LAP Lambert Academic Publishing, studeni 2016

This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parl... Cijeli opis

Libristo kod: 16220321

52 b

21.40 €

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This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, "market" means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.