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Beyond Hofstede

Name: Beyond Hofstede
Brand: Springer Palgrave Macmillan
SKU: 02966124
Price: 118.09 EUR
Availability: InStock
Author: Cheryl Nakata
ISBN: 9781349300471

Culture Frameworks for Global Marketing and Management

Cheryl Nakata

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02966124

Nakladnici Springer Palgrave Macmillan, siječanj 2014

Hofstede introduced a culture paradigm that has been widely influential in international business. H... Cijeli opis

Libristo kod: 02966124

286 b

118.09 €

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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Informacije o knjizi

Puni naziv Beyond Hofstede

Autor Cheryl Nakata

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2014

Broj stranica 290

EAN 9781349300471

ISBN 1349300470

Libristo kod 02966124

Nakladnici Springer Palgrave Macmillan

Težina 371

Dimenzije 140 x 17 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Economics > Development economics & emerging economies