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Blue Ocean Strategy

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Blue Ocean Strategy MEBERT
Libristo kod: 16776488
Nakladnici Macat International Limited, srpanj 2017
Competitors have always existed in business, but what if it were possible to render your competition... Cijeli opis
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

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Informacije o knjizi

Puni naziv Blue Ocean Strategy
Autor MEBERT
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2017
Broj stranica 98
EAN 9781912302130
ISBN 9781912302130
Libristo kod 16776488
Nakladnici Macat International Limited
Težina 249
Dimenzije 129 x 198 x 10

Kategorija

Economics, Finance, Business & Management > Business & Management > Business studies: general
Economics, Finance, Business & Management > Business & Management > Business strategy
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