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Body of Truth

Leveraging What Consumers Can't or Won't Say

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Body of Truth Dan Hill
Libristo kod: 04891013
Nakladnici John Wiley & Sons Inc, kolovoz 2003
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, us... Cijeli opis
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In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.

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Informacije o knjizi

Puni naziv Body of Truth
Autor Dan Hill
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2003
Broj stranica 272
EAN 9780471444398
ISBN 0471444391
Libristo kod 04891013
Nakladnici John Wiley & Sons Inc
Težina 616
Dimenzije 162 x 244 x 29

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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