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Bottom of the Pyramid Marketing

Name: Bottom of the Pyramid Marketing
Brand: Emerald Publishing Limited
SKU: 20372372
Price: 110.24 EUR
Availability: InStock
Author: Ramendra Singh
ISBN: 9781787145566

Ramendra Singh

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 20372372

Nakladnici Emerald Publishing Limited, prosinac 2018

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several... Cijeli opis

Libristo kod: 20372372

270 b

110.24 €

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BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

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Informacije o knjizi

Puni naziv Bottom of the Pyramid Marketing

Autor Ramendra Singh

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2018

Broj stranica 240

EAN 9781787145566

ISBN 9781787145566

Libristo kod 20372372

Nakladnici Emerald Publishing Limited

Težina 460

Dimenzije 237 x 159 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research