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Boundary Spanning Elements and the Marketing Function in Organizations

Concepts and Empirical Studies

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Boundary Spanning Elements and the Marketing Function in Organizations Sunil Sahadev
Libristo kod: 09038582
Nakladnici Springer International Publishing AG, ožujak 2015
This book presents current research on boundary spanning elements. The editors bring together extant... Cijeli opis
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This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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Informacije o knjizi

Puni naziv Boundary Spanning Elements and the Marketing Function in Organizations
Autor Sunil Sahadev, Keyoor Purani, Neeru Malhotra
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2015
Broj stranica 173
EAN 9783319134390
ISBN 3319134396
Libristo kod 09038582
Nakladnici Springer International Publishing AG
Težina 414
Dimenzije 442 x 245 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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