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Brain Sell

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Brain Sell David Lewis
Libristo kod: 01360540
Nakladnici John Murray Press, rujan 2013
Over half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influe... Cijeli opis
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Over half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers. What was true then remains true today but with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychologists, advertisers, marketers and retailers are developing persuasion techniques far more sophisticated than Packard could have dreamt of.

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Informacije o knjizi

Puni naziv Brain Sell
Autor David Lewis
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 304
EAN 9781857886016
ISBN 1857886011
Libristo kod 01360540
Nakladnici John Murray Press
Težina 468
Dimenzije 153 x 231 x 22

Kategorija

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Cognitive studies
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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