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Brand Asset Management

Driving Profitable Growth Through Your Brands

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Brand Asset Management Scott M. Davis
Libristo kod: 04920587
Nakladnici John Wiley & Sons Inc, listopad 2002
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed... Cijeli opis
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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

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Informacije o knjizi

Puni naziv Brand Asset Management
Autor Scott M. Davis
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2002
Broj stranica 288
EAN 9780787963941
ISBN 0787963941
Libristo kod 04920587
Nakladnici John Wiley & Sons Inc
Težina 358
Dimenzije 155 x 228 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Business strategy
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