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Brand Choice

Name: Brand Choice
Brand: Palgrave USA
SKU: 04776487
Price: 109.34 EUR
Availability: InStock
Author: Randolph J. Trappey
ISBN: 9781403946416

Randolph J. Trappey

Arch G. Woodside

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 04776487

Nakladnici Palgrave USA, studeni 2004

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand... Cijeli opis

Libristo kod: 04776487

265 b

109.34 €

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Der Hypothekarkredit in Argentinien, Seine Grundlagen, Sein Gegenwartiger Stand Und Seine Zukunft William Donald Schwabacher

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Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.