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Brand Romance

Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Brand Romance Yasushi Kusume
Libristo kod: 12044708
Nakladnici Palgrave Macmillan, siječanj 2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with t... Cijeli opis
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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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Informacije o knjizi

Puni naziv Brand Romance
Autor Yasushi Kusume, N. Gridley
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 235
EAN 9781349474813
Libristo kod 12044708
Nakladnici Palgrave Macmillan
Težina 320
Dimenzije 140 x 216 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
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