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Branded Component Strategies

Ingredient Branding in B2B Markets

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Branded Component Strategies Stefan Worm
Libristo kod: 01783242
Nakladnici Gabler, prosinac 2011
In the quest for better differentiation of their products, many firms in B2B markets have started to... Cijeli opis
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In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers (OEMs ) customers affects component suppliers market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

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Informacije o knjizi

Puni naziv Branded Component Strategies
Autor Stefan Worm
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 224
EAN 9783834919199
ISBN 3834919195
Libristo kod 01783242
Nakladnici Gabler
Težina 323
Dimenzije 148 x 210 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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