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Branding

A Key Marketing Tool

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Branding John M. Murphy
Libristo kod: 04595375
Nakladnici PALGRAVE MACMILLAN, studeni 1991
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingu... Cijeli opis
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Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

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Informacije o knjizi

Puni naziv Branding
Autor John M. Murphy
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1991
Broj stranica 220
EAN 9780333560761
ISBN 0333560760
Libristo kod 04595375
Nakladnici PALGRAVE MACMILLAN
Težina 505
Dimenzije 155 x 235 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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