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Brands

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Brands John Murphy
Libristo kod: 01327031
Nakladnici PALGRAVE MACMILLAN, studeni 1997
Brands are probably the most valuable assets of most of today's international companies. It is now r... Cijeli opis
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Brands are probably the most valuable assets of most of today's international companies. It is now recognised that branding is as important in the industrial and service sectors as it is in the packaged goods markets.;This book, looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. Trade mark lawyers, designers and advertising agencies have all contributed to this topical and authoritative book.

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Informacije o knjizi

Puni naziv Brands
Autor John Murphy
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1997
Broj stranica 224
EAN 9780333659090
ISBN 0333659090
Libristo kod 01327031
Nakladnici PALGRAVE MACMILLAN
Težina 387
Dimenzije 155 x 235 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Lifestyle, Hobbies & Leisure > Hobbies, quizzes & games > Puzzles & quizzes > Trivia & quiz question books
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