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Brands

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Brands Marcel Danesi
Libristo kod: 06673199
Nakladnici Taylor & Francis Ltd, svibanj 2006
Dealing with brands and brand identity, this guide outlines their historical origins and their centr... Cijeli opis
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Dealing with brands and brand identity, this guide outlines their historical origins and their centrality in consumer culture. It examines: the origins of brands; naming and brand image; use of semiotic theory to analyze brand image; brands and consumer culture; advertising campaigns; brands in the global village; and the anti-brand movement.

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Informacije o knjizi

Puni naziv Brands
Autor Marcel Danesi
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2006
Broj stranica 172
EAN 9780415279970
ISBN 9780415279970
Libristo kod 06673199
Nakladnici Taylor & Francis Ltd
Težina 340
Dimenzije 138 x 216 x 19

Kategorija

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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