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Brands

The Logos of the Global Economy

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Brands Celia Lury
Libristo kod: 06673202
Nakladnici Taylor & Francis Ltd, kolovoz 2004
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and commu...
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Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

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Informacije o knjizi

Puni naziv Brands
Autor Celia Lury
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2004
Broj stranica 208
EAN 9780415251822
ISBN 9780415251822
Libristo kod 06673202
Nakladnici Taylor & Francis Ltd
Težina 474
Dimenzije 242 x 166 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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