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Building Brand Identity - A Strategy for Success in a Hostile Marketplace

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Building Brand Identity - A Strategy for Success in a Hostile Marketplace Lynn B. Upshaw
Libristo kod: 04887269
Nakladnici John Wiley & Sons Inc, srpanj 1995
Using a practical analytical approach, this timely work presents information and insights on the dai... Cijeli opis
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52.54 €
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Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.

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Informacije o knjizi

Puni naziv Building Brand Identity - A Strategy for Success in a Hostile Marketplace
Autor Lynn B. Upshaw
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1995
Broj stranica 368
EAN 9780471042204
ISBN 047104220X
Libristo kod 04887269
Nakladnici John Wiley & Sons Inc
Težina 708
Dimenzije 164 x 241 x 28

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
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