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Business-Driven Research & Development

Managing Knowledge to Create Wealth

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Business-Driven Research & Development Ashok S. Ganguly
Libristo kod: 04599384
Nakladnici PALGRAVE MACMILLAN, lipanj 1999
Aiming to demonstrate how science and technology can be managed in order to meet well-defined busine... Cijeli opis
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109.48 €
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Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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Informacije o knjizi

Puni naziv Business-Driven Research & Development
Autor Ashok S. Ganguly
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1999
Broj stranica 202
EAN 9780333776506
ISBN 033377650X
Libristo kod 04599384
Nakladnici PALGRAVE MACMILLAN
Težina 476
Dimenzije 140 x 216 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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