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Buyer/Consumer Information Processing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Buyer/Consumer Information Processing G.David Hughes
Libristo kod: 08039666
Nakladnici The University of North Carolina Press, siječanj 2011
This volume, the first to deal with the study of consumers' and buyers' mental processing of informa... Cijeli opis
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This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

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Informacije o knjizi

Puni naziv Buyer/Consumer Information Processing
Autor G.David Hughes
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 434
EAN 9780807896891
ISBN 9780807896891
Libristo kod 08039666
Nakladnici The University of North Carolina Press
Težina 333
Dimenzije 156 x 235 x 26

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Microeconomics
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