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Changing Minds

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Changing Minds Howard Gardner
Libristo kod: 04218579
Nakladnici Harvard Business Review Press, rujan 2006
Think about the last time you tried to change someone's mind about something important: a voter's po... Cijeli opis
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Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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Informacije o knjizi

Puni naziv Changing Minds
Autor Howard Gardner
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2006
Broj stranica 272
EAN 9781422103296
ISBN 1422103293
Libristo kod 04218579
Nakladnici Harvard Business Review Press
Težina 282
Dimenzije 138 x 209 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Society & Social Sciences > Psychology > Cognition & cognitive psychology
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