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Cigarettes

Anatomy of an Industry from Seed to Smoke

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Cigarettes Tara Parker-Pope
Libristo kod: 04814552
Nakladnici The New Press, studeni 2002
Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business... Cijeli opis
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Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business success story of the 20th century. Here, in one accessible book, is the seed-to-smoke story of this 48 billion dollar industry. Parker-Pope shoes how tobacco leaves are picked, processed and packaged; explains why tobacco is the Holy Grail of cash crops; examines Philip Morris, R.J. Reynolds, BAT and the other tobacco giants; reveals the vital roles that governments, the military and the entertainment industry have played in cigarettes' success; and puts the continuing arguments over public health in historic context.

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Informacije o knjizi

Puni naziv Cigarettes
Autor Tara Parker-Pope
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2002
Broj stranica 208
EAN 9781565847439
ISBN 1565847431
Libristo kod 04814552
Nakladnici The New Press
Težina 254
Dimenzije 140 x 210 x 16

Kategorija

Economics, Finance, Business & Management > Industry & industrial studies
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