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Citizen Marketer

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Citizen Marketer Joel Penney
Libristo kod: 15780293
Nakladnici Oxford University Press Inc, lipanj 2017
From hashtag activism to the flood of political memes on social media, the landscape of political co... Cijeli opis
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From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the pr

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Informacije o knjizi

Puni naziv Citizen Marketer
Autor Joel Penney
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2017
Broj stranica 264
EAN 9780190658052
ISBN 9780190658052
Libristo kod 15780293
Nakladnici Oxford University Press Inc
Težina 510
Dimenzije 161 x 238 x 19

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Computing & Information Technology > Digital lifestyle > Internet guides & online services > Social networking
Society & Social Sciences > Politics & government > Political structure & processes
Mathematics & Science > Science: general issues > Impact of science & technology on society
Computing & Information Technology > Information technology: general issues > Ethical & social aspects of IT
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