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Coca-Globalization

Name: Coca-Globalization
Brand: Palgrave USA
SKU: 04579762
Price: 55.84 EUR
Availability: InStock
Author: Robert J. Foster
ISBN: 9780312238711

Following Soft Drinks from New York to New Guinea

Robert J. Foster

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 04579762

Nakladnici Palgrave USA, travanj 2008

This book explores globalization through a historical and anthropological study of how familiar soft... Cijeli opis

Libristo kod: 04579762

135 b

55.84 €

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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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Informacije o knjizi

Puni naziv Coca-Globalization

Autor Robert J. Foster

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2008

Broj stranica 275

EAN 9780312238711

ISBN 0312238711

Libristo kod 04579762

Nakladnici Palgrave USA

Težina 510

Dimenzije 140 x 216 x 21

Kategorija

Society & Social Sciences > Sociology & anthropology > Anthropology > Social & cultural anthropology

Earth Sciences, Geography, Environment, Planning > Earth sciences > Geology, geomorphology & the lithosphere > Geomorphology & geological surface processes

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Globalization

Society & Social Sciences > Sociology & anthropology > Sociology

Economics, Finance, Business & Management > Business & Management > International business

Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries