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Communication Games

Name: Communication Games
Brand: De Gruyter
SKU: 09508902
Price: 109.17 EUR
Availability: InStock
Author: Eduardo Neiva
ISBN: 9783110190465

The Semiotic Foundation of Culture

Eduardo Neiva

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 09508902

Nakladnici De Gruyter, svibanj 2007

This study is a groundbreaking application of game theory to the semiotics of culture and communicat... Cijeli opis

Libristo kod: 09508902

264 b

109.17 €

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This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual selection, the author demonstrates how game theory enhances the semiotic understanding of culture and communication.