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Competitive Intelligence

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Competitive Intelligence Christopher West
Libristo kod: 04599516
Nakladnici Palgrave Macmillan, rujan 2001
In competitive markets the quality of the competitive strategy is now as important as the customer s... Cijeli opis
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In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

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Informacije o knjizi

Puni naziv Competitive Intelligence
Autor Christopher West
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2001
Broj stranica 236
EAN 9780333786697
ISBN 0333786696
Libristo kod 04599516
Nakladnici Palgrave Macmillan
Težina 552
Dimenzije 175 x 244 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business competition
Economics, Finance, Business & Management > Economics
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