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Consumer Behavior and Advertising Involvement

Selected Works of Herbert E. Krugman

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Consumer Behavior and Advertising Involvement Edward P. Krugman
Libristo kod: 06589895
Nakladnici Taylor & Francis Inc, rujan 2007
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Associatio... Cijeli opis
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Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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Informacije o knjizi

Puni naziv Consumer Behavior and Advertising Involvement
Autor Edward P. Krugman
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2007
Broj stranica 354
EAN 9780805857887
ISBN 9780805857887
Libristo kod 06589895
Nakladnici Taylor & Francis Inc
Težina 626
Dimenzije 151 x 237 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Society & Social Sciences > Psychology > Occupational & industrial psychology
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