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Consumer Behavior Models

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Consumer Behavior Models Göksel Simsek
Libristo kod: 28290491
Nakladnici Peter Lang AG, veljača 2020
The customer was conceptualized as an individual who was surrounded by products and messages and cou... Cijeli opis
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The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement b

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Informacije o knjizi

Puni naziv Consumer Behavior Models
Autor Göksel Simsek
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2020
Broj stranica 220
EAN 9783631804933
ISBN 3631804938
Libristo kod 28290491
Nakladnici Peter Lang AG
Težina 292
Dimenzije 148 x 210 x 13

Kategorija

Economics, Finance, Business & Management > Finance & accounting > Finance > Public finance & taxation
Economics, Finance, Business & Management > Business & Management > Business studies: general
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Economics, Finance, Business & Management > Economics
Computing & Information Technology > Computer science
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