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Consumer Behavior Research - Cases Methods and Practices

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Consumer Behavior Research - Cases Methods and Practices Dhananjoy Datta
Libristo kod: 14211203
Nakladnici LAP Lambert Academic Publishing, studeni 2015
Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and re... Cijeli opis
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Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

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Informacije o knjizi

Puni naziv Consumer Behavior Research - Cases Methods and Practices
Autor Dhananjoy Datta
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 108
EAN 9783659935640
Libristo kod 14211203
Nakladnici LAP Lambert Academic Publishing
Težina 177
Dimenzije 150 x 220 x 6

Kategorija

Economics, Finance, Business & Management > Business & Management
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