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Consumer Behaviour and Neuromarketing

Jezik EngleskiEngleski
Knjiga Knjiga
Knjiga Consumer Behaviour and Neuromarketing DIAZ MENESES
Libristo kod: 43794720
Nakladnici Universidad de Las Palmas de Gran Canaria, lipanj 2023
The primary concern of this book is to help guide Masters students seeking insight into consumer beh... Cijeli opis
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The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empathy maps, buyer persona templates, perceptual maps and customer journey modelling. It has no other ambition but to assist in discussions and interactions. It should trigger self-reasoning, fuel decision-making based on rigorously designed thought techniques and encourage postgraduate students to play an active role when preparing for their classes and revising for exams, paving the path for them to become highly qualified marketers.

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Informacije o knjizi

Puni naziv Consumer Behaviour and Neuromarketing
Autor DIAZ MENESES, GONZALO
Jezik Engleski
Uvez Knjiga - Knjiga
Datum izdanja 2023
Broj stranica 244
EAN 9788490424872
Libristo kod 43794720
Nakladnici Universidad de Las Palmas de Gran Canaria
Težina 350
Dimenzije 240 x 170

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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