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Consumer Behaviour

A Practical Guide

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Consumer Behaviour Gordon Foxall
Libristo kod: 13738380
Nakladnici Taylor & Francis Ltd, studeni 2016
This book is concerned with the application of the behvioural sciences, notably social psychology an... Cijeli opis
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This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on t

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Informacije o knjizi

Puni naziv Consumer Behaviour
Autor Gordon Foxall
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 206
EAN 9781138832398
ISBN 1138832391
Libristo kod 13738380
Nakladnici Taylor & Francis Ltd
Težina 272
Dimenzije 216 x 141 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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