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Consumer-Driven Demand and Operations Management Models

Name: Consumer-Driven Demand and Operations Management Models
Brand: Springer-Verlag New York Inc.
SKU: 09161965
Price: 197.15 EUR
Availability: InStock
Author: Serguei Netessine
ISBN: 9781489983695

A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Serguei Netessine

Christopher S. Tang

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 09161965

Nakladnici Springer-Verlag New York Inc., studeni 2014

This important book is by top scholars in supply chain management, revenue management, and e-commerc... Cijeli opis

Libristo kod: 09161965

477 b

197.15 €

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38.77 €

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.§

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Informacije o knjizi

Puni naziv Consumer-Driven Demand and Operations Management Models

Autor Serguei Netessine, Christopher S. Tang

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2014

Broj stranica 488

EAN 9781489983695

ISBN 9781489983695

Libristo kod 09161965

Nakladnici Springer-Verlag New York Inc.

Težina 777

Dimenzije 155 x 235 x 27

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Computing & Information Technology > Digital lifestyle > Internet guides & online services > Internet searching

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects

Economics, Finance, Business & Management > Business & Management > Business mathematics & systems

Economics, Finance, Business & Management > Business & Management > Operational research

Computing & Information Technology > Databases > Information retrieval

Computing & Information Technology > Business applications