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Consumer Emotional Intelligence and Impulse Purchase Behavior

Perspective of Young Consumers

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Consumer Emotional Intelligence and Impulse Purchase Behavior Kashif Abrar
Libristo kod: 18628138
Nakladnici LAP Lambert Academic Publishing, studeni 2016
Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is alw... Cijeli opis
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Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.

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Informacije o knjizi

Puni naziv Consumer Emotional Intelligence and Impulse Purchase Behavior
Autor Kashif Abrar
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2017
Broj stranica 112
EAN 9786202063432
Libristo kod 18628138
Nakladnici LAP Lambert Academic Publishing
Težina 185
Dimenzije 150 x 220 x 7

Kategorija

Economics, Finance, Business & Management > Economics > Economic history
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