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Knjiga Consumer Profiles (RLE Consumer Behaviour) Barrie Gunter

Consumer Profiles (RLE Consumer Behaviour)

An introduction to psychographics

Jezik

Engleski

Knjiga Meki uvez

Knjiga Consumer Profiles (RLE Consumer Behaviour) Barrie Gunter

Libristo kod: 10059361

Nakladnici Taylor & Francis Ltd, listopad 2015

Psychographics have been developed in the field of market research as a way to relate consumer behav... Cijeli opis

Libristo kod: 10059361

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de

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Libristo ima najveći izbor literature na stranim jezicima. Zato svoje knjige kupujem ovdje.

Informacije o knjizi

Puni naziv Consumer Profiles (RLE Consumer Behaviour)

Autor Barrie Gunter, Adrian Furnham

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2015

Broj stranica 198

EAN 9781138832466

ISBN 9781138832466

Libristo kod 10059361

Nakladnici Taylor & Francis Ltd

Težina 186

Dimenzije 213 x 140 x 11

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Society & Social Sciences > Psychology > Social, group or collective psychology

Society & Social Sciences > Psychology > Occupational & industrial psychology

Economics, Finance, Business & Management > Economics > Behavioural economics

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1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimca

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