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Consumer Trap

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Consumer Trap Michael Dawson
Libristo kod: 04869192
Nakladnici University of Illinois Press, prosinac 2004
The Consumer Trap blows the lid off the trillion-dollar-a-year big business marketing industry, expl... Cijeli opis
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The Consumer Trap blows the lid off the trillion-dollar-a-year big business marketing industry, explaining how it soaks up economic and environmental resources while dominating our personal lives. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson provides a step-by-step account of how big business marketing campaigns penetrate and alter the lives of ordinary Americans. Michael Dawson is an adjunct lecturer in the Department of Sociology at Portland State University. A volume in the series The History of Communication, edited by Robert W. McChesney and John C. Nerone

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Informacije o knjizi

Puni naziv Consumer Trap
Autor Michael Dawson
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2004
Broj stranica 216
EAN 9780252072642
ISBN 0252072642
Libristo kod 04869192
Nakladnici University of Illinois Press
Težina 326
Dimenzije 154 x 228 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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