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Consuming Experience

Name: Consuming Experience
Brand: Taylor & Francis Ltd
SKU: 06679334
Price: 276.9 EUR
Availability: InStock
Author: Antonella Caru
ISBN: 9780415382434

Antonella Caru

Bernard Cova

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 06679334

Nakladnici Taylor & Francis Ltd, prosinac 2006

Covers experiential consumption from an industry perspective. This text highlights the idea that an... Cijeli opis

Libristo kod: 06679334

669 b

276.90 €

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Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.