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Knjige na engleskom > Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed > Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Knjiga Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) Joe Pulizzi

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Name: Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
Brand: McGraw-Hill Education
SKU: 33403484
Price: 24.4 EUR
Availability: InStock
Author: Joe Pulizzi
ISBN: 9781264257546

Joe Pulizzi

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 33403484

Nakladnici McGraw-Hill Education, lipanj 2021

From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to buildin... Cijeli opis

Libristo kod: 33403484

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From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

Choose a marketable content topic
Figure out where little or no competition exists
Choose your top channel for disseminating content
Build long-term customer loyalty
Monetize your product or service
Expand your content into multiple channels
Sell your content asset or scale it into a large enterprise

This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Apply the methods laid out for you in Content Inc., and create the business of your dreams.

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Informacije o knjizi

Puni naziv Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Autor Joe Pulizzi

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2021

Broj stranica 368

EAN 9781264257546

ISBN 1264257546

Libristo kod 33403484

Nakladnici McGraw-Hill Education

Težina 600

Dimenzije 237 x 164 x 35

Kategorija

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed

Economics, Finance, Business & Management > Business & Management > Entrepreneurship

Economics, Finance, Business & Management > Business & Management > Sales & marketing

Health, Relationships & Personal development > Self-help & personal development > Advice on careers & achieving success

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