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Convergence Crisis

An Impending Paradigm Shift in Advertising

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Convergence Crisis Joanna L. Jenkins
Libristo kod: 10020364
Nakladnici Peter Lang Publishing Inc, siječanj 2015
Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by... Cijeli opis
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Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, this book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising.

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Informacije o knjizi

Puni naziv Convergence Crisis
Autor Joanna L. Jenkins
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 198
EAN 9781433126062
ISBN 9781433126062
Libristo kod 10020364
Nakladnici Peter Lang Publishing Inc
Težina 300
Dimenzije 150 x 227 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
History & Archaeology > History > History of the Americas
Society & Social Sciences > Society & culture: general
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