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Corporate Social Responsibility and Consumer Identification

Moderating Role of Personality Traits

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Corporate Social Responsibility and Consumer Identification Owino Phyllis Osodo
Libristo kod: 09266278
Nakladnici LAP Lambert Academic Publishing, travanj 2015
This book discusses the moderating role of personality traits on the relationship between four diffe... Cijeli opis
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This book discusses the moderating role of personality traits on the relationship between four different dimensions of Corporate Social Responsibility (CSR) - economic, philanthropic, ethical and legal - and consumer identification, among clients of Safaricom in Kajiado County, Kenya. The author focuses on consumers' resonance with the various CSR programmes and the moderating effects of individual personality traits. She asserts that personality traits play a role in the relationship between CSR and Consumer Identification. Consequently, organisations should be cognizant of this fact and engage in various CSR programmes in order to tap into the different personality traits. The author recommends that individual preferences of CSR programmes should be identified by organisations in Africa so as to contribute to sustainable development. This book is highly recommended for organization managers, CEOs, scholars and policy makers within government.

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Informacije o knjizi

Puni naziv Corporate Social Responsibility and Consumer Identification
Autor Owino Phyllis Osodo
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 136
EAN 9783659678301
Libristo kod 09266278
Nakladnici LAP Lambert Academic Publishing
Težina 219
Dimenzije 150 x 220 x 8

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
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