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Crafting Customer Value

Name: Crafting Customer Value
Brand: Purdue University Press
SKU: 06320729
Price: 21.77 EUR
Availability: PreOrder
Author: Peter Duchessi
ISBN: 9781557533708

The Art and Science

Peter Duchessi

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 06320729

Nakladnici Purdue University Press, siječanj 2004

Competitive forces in business reduce products and services to commodities over time, creating adver... Cijeli opis

Libristo kod: 06320729

53 b

Pripremamo

21.77 €

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Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.