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Creating and Sustaining Competitive Advantage

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Creating and Sustaining Competitive Advantage Chandra S. Mishra
Libristo kod: 15822847
Nakladnici Springer International Publishing AG, lipanj 2017
This book develops a unified framework to explain the phenomena of competitive advantage and firm va... Cijeli opis
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138.33 €
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This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.

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Informacije o knjizi

Puni naziv Creating and Sustaining Competitive Advantage
Autor Chandra S. Mishra
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2017
Broj stranica 376
EAN 9783319545394
ISBN 3319545396
Libristo kod 15822847
Nakladnici Springer International Publishing AG
Težina 6014
Dimenzije 148 x 210 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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