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Creating Value with Data Analytics in Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Creating Value with Data Analytics in Marketing Peter C. Verhoef
Libristo kod: 36622156
Nakladnici Taylor & Francis Ltd, studeni 2021
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data scien... Cijeli opis
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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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Informacije o knjizi

Puni naziv Creating Value with Data Analytics in Marketing
Autor Peter C. Verhoef, Edwin Kooge, Walk, Natasha (Metriclab Big Data Analytics, The Netherlands), Jaap E. Wieringa
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2021
Broj stranica 314
EAN 9780367819798
ISBN 0367819791
Libristo kod 36622156
Nakladnici Taylor & Francis Ltd
Težina 590
Dimenzije 245 x 173 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Information technology: general issues
Computing & Information Technology > Databases
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