CREATIVITY-ENHANCEMENT IN MEDIA ORGANIZATIONS

In a media organization, creativity represents one §of the most important factors that can bring success §and motivate development. This study focuses on §enacting a creative organization that appreciates §new ideas and encourages its employees to practice §their best creative abilities. By examining §different variables that contribute to enhancing §creativity in organizations, the study depicts a §well-examined view of how creativity should be §enhanced in organizations in general, and media §organizations in specific. The research applies §these concepts to media organizations in Saudi §Arabia, which is an example for a developing country §on the move. The study introduces the making of a §creative organization model which combines §creativity-enhancement factors, organized by their §effect and based on the mechanism needed for §organizational change. These factors are management §system, work activities, and organizational life. To §examine these factors, the researcher has examined §the perception of journalists and media managers, §stressing that such perception represents a vital §aspect of creativity enhancement in organizations.