Kontakt
Kako kupovati
Dostava
Savjetnik za kupnju
Crisis, Credibility and Corporate History
Engleski
361 b
Do 30 dana za povrat
Kupci su kupili i
/
Meki uvez
16.11
€
/
Meki uvez
103.05
€
Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company's history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars. The book is the first in a new series in partnership with the International Council on Archives, an international organisation with membership in around 200 countries. For over sixty years the Council has united archival institutions and practitioners across the globe to advocate for good archival management and to encourage dialogue, exchange, and transmission of this knowledge and expertise across national borders. Essential reading for business historians, archivists and marketing professionals, Crisis, Credibility and Corporate History presents a clear picture of what writing "corporate history" today involves.
Informacije o knjizi
Engleski
Poklonite ovu knjigu još danas
To je jednostavno
1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimcaMoglo bi vas zanimati i
/
Meki uvez
29.61
€
/
Meki uvez
204.90
€
Dobar dan! Ja sam Libroamiko, vaš književni savjetnik.
Kako vam mogu pomoći?