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Critical Marketing - Issues in Contemporary Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Critical Marketing - Issues in Contemporary Marketing Douglas Brownlie
Libristo kod: 04884090
Nakladnici John Wiley & Sons Inc, ožujak 2008
Focusing on a new and developing field, this text provides an overview of the development of marketi... Cijeli opis
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

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Informacije o knjizi

Puni naziv Critical Marketing - Issues in Contemporary Marketing
Autor Douglas Brownlie, Mark Tadajewski
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 414
EAN 9780470511985
ISBN 0470511982
Libristo kod 04884090
Nakladnici John Wiley & Sons Inc
Težina 784
Dimenzije 169 x 242 x 26

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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