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Cruise Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Cruise Management Alexis Papathanassis
Libristo kod: 09540486
Nakladnici Springer Fachmedien Wiesbaden, listopad 2011
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to im... Cijeli opis
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Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.

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Informacije o knjizi

Puni naziv Cruise Management
Autor Alexis Papathanassis
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 249
EAN 9783834932723
ISBN 3834932728
Libristo kod 09540486
Nakladnici Springer Fachmedien Wiesbaden
Težina 344
Dimenzije 148 x 210 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Transport industries
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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