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Customer Behaviour in eCommerce

Case Studies from the Online Grocery Market

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Customer Behaviour in eCommerce Sárka Zapletalová
Libristo kod: 42156129
Nakladnici Springer, Berlin, studeni 2022
Online shopping is undergoing significant changes around the globe, evolving in the food and non-foo... Cijeli opis
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Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies' strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

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Informacije o knjizi

Puni naziv Customer Behaviour in eCommerce
Autor Sárka Zapletalová, Halina Starzyczná
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2023
Broj stranica 107
EAN 9783031235733
Libristo kod 42156129
Nakladnici Springer, Berlin
Težina 186
Dimenzije 155 x 235

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
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